PPC on Social Media Platforms: Comparing Your Options

By now, most of us are familiar with Google Adwords and its massive hold on PPC (Pay Per Click) advertising. But did you know that Facebook, Twitter, and LinkedIn also have their own PPC programs? Broadening your ability to target your social media ads to specific audiences can be easily achieved if you’re armed with …

Instagram and Your Small Business

Instagram is a photo-sharing social network that has grown to be increasingly popular, particularly among younger generations. Compared to other social networks, Instagram may appear to have limited potential due to its heavy focus on beautiful images, few video capabilities, and users preferring little to no text. The truth is, though, that these restrictions make …

Automating Social Media Marketing with Hootsuite

Social media marketing is a full-time job, and if you’re like us, you need the right tools to help automate some of the more repetitive tasks. As you might have guessed (from the title of this post), we’re talking about one of our favorite social media management systems: HootSuite Enterprise. HootSuite’s user interface takes the …