Three Awesome Ways to Drive More Traffic to Your Small Business Site

With the increasing popularity of review sites such as Yelp and Google Places, small businesses are at risk of being criticized in both offline and online communities. This is why it’s crucial to understand the basic principles of good website design to attract the right customers to your page and to maintain a strong online …

Your Business and Daily Deal Sites – Is It Worth It?

While daily deal sites promise more traffic and more sales, they don’t warn you of the drawbacks of “quick fixes.” While a bump in revenue may seem great, there are limits to the effectiveness of sites like Groupon, Google Offers, and Living Social. You should do your research beforehand. What is your business’s demographic? A …

Customer Retention Management – How to Keep Customers Coming Back

Keep Customers Coming Back We discussed in a recent post how daily deal sites help drive both customers and business, but the real challenge is getting those new customers to remain customers and keep coming back. If you’re an online business it’s up to you to provide not only a great first impression, but continued …

7-Step ‘Small Business’ Website Checklist

Having a website has become a necessity for any business’s overall marketing and growth strategy. It has also become common for sites to have attractive and interactive styles that encourage people to buy into what a business is selling. Take a look at the list below for ideas to create a successful website:   1. Appealing Heading & Logo   …

Your New Year’s Resolution: Starting Your Own Business

Did you know that 45% of Americans usually make a New Year’s Resolution every year? That’s over 143.5 million people! These people are making their resolutions with good reason. January 1st is often viewed as the best time to make a resolution- to do something different, exciting, or to self-improve. Unfortunately, more than half of …