7-Step ‘Small Business’ Website Checklist

Having a website has become a necessity for any business’s overall marketing and growth strategy. It has also become common for sites to have attractive and interactive styles that encourage people to buy into what a business is selling. Take a look at the list below for ideas to create a successful website:

1. Appealing Heading & Logo

Keep your logo simple and to the point. If you’re resource-constrained and are unable to hire a designer, make sure you keep your header’s design consistent with the rest of your site. Don’t use ‘flash’ technology as it has become outdated and doesn’t work on many smartphones. This means keeping your heading static so it stands out on your homepage.

2. Simple Navigation

If you decide to keep your navigation bar at the top of your homepage, make sure it stays that way across your website. Readers want an easy-to-read navigation bar so they can easily search through your siteDrop-down menus for different pages are a great way to keep your navigation bar organized and neat.

3. Opt-In Offer

Pop-up forms that give site visitors a great introductory offer will incentivize them to return. This is also a way to get customers to give you their email addresses to receive future offers. If you’re a yoga instructor who wants to create a website for your business, share your tips and tricks through an e-book. It’s an easy way to promote yourself through health tips, etc. If you’re a small boutique owner who wants to reach a broader audience, offer new customers 25% off their first online purchase. These two examples are easy to implement and help personalize your website.

4. Conversion Focused Pages

Sign-up pages, webinars, and focused call-to-action text encourage visitors to come back regularly. Any of these three techniques will engage users with content-rich information. Actively monitoring whether sign-up pages versus webinars produce better results will also allow you to rotate these techniques to see which engages users best.

5. Blog Section

A blog is a great way to discuss what your business is all about and it allows you to build a personality that readers can relate to. Write about your experiences as a small business owner and as an entrepreneur. Build a community of like-minded bloggers by actively searching for blogs that relate to your product or service. Connect with those bloggers and share your business with them. You’ll be surprised to find how many small business owners and entrepreneurs want to engage and share their ideas!

6. Social Media Integration

If this isn’t an obvious tip, it should be. By integrating your social media pages to your website’s homepage, you’re showing new visitors how many people are interested in your site. It helps customers share your website on their Facebook or Twitter pages in real-time and the best part is that it’s free!

7. Contact Information

Even if you don’t own a storefront, it’s always a good idea to share contact information with your customers. This gives your business identity and makes customers feel secure knowing they can contact a real person if they have questions or concerns. If you do have a local business, make sure you share your store hours, a map, and even directions to easily find your business.
We hope you find these tips and tricks valuable! If you have any that we’ve missed, please share them in the comments below. We’d love to hear from you!

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