Windows Versus Linux Hosting

A common topic that is confusing to many people looking to buy web hosting is Windows and Linux hosting options. What’s the difference? Is there even a difference? After reading this post, you should have a clearer understanding of what it’s all about. First Up: A Common Misconception Don’t let the operating system you’re using …

Are You Master of Your Online Domain?

The importance of having a presence online continues to increase, but how to establish and maintain that presence is changing rapidly. New social networks are popping up all over the internet, and being active on the major social networks online is an important way to make sure you can be found, whether you’re an online …

You’ve Installed a WordPress Blog – Now What?

If you’ve spent much time online looking to build a blog, create a personal website, or find a content management system, you’ve undoubtedly heard of WordPress. While WordPress has been around for a while, its popularity as a website and blogging platform has grown immensely in the last year thanks to new versions 5.8 and …

Four Quick & Easy Ways To Update Your Website

If your site is looking a little tired, and resources are too tight for a complete overhaul, start with one of these inexpensive ways to make updates to your pages. Customer Testimonials Page A customer testimonials page is obviously not appropriate for every site. But if you’re running an online business, testimonials not only provide …

Three Awesome Ways to Drive More Traffic to Your Small Business Site

With the increasing popularity of review sites such as Yelp and Google Places, small businesses are at risk of being criticized in both offline and online communities. This is why it’s crucial to understand the basic principles of good website design to attract the right customers to your page and to maintain a strong online …

Your Business and Daily Deal Sites – Is It Worth It?

While daily deal sites promise more traffic and more sales, they don’t warn you of the drawbacks of “quick fixes.” While a bump in revenue may seem great, there are limits to the effectiveness of sites like Groupon, Google Offers, and Living Social. You should do your research beforehand. What is your business’s demographic? A …

Customer Retention Management – How to Keep Customers Coming Back

Keep Customers Coming Back We discussed in a recent post how daily deal sites help drive both customers and business, but the real challenge is getting those new customers to remain customers and keep coming back. If you’re an online business it’s up to you to provide not only a great first impression, but continued …

7-Step ‘Small Business’ Website Checklist

Having a website has become a necessity for any business’s overall marketing and growth strategy. It has also become common for sites to have attractive and interactive styles that encourage people to buy into what a business is selling. Take a look at the list below for ideas to create a successful website:   1. Appealing Heading & Logo   …

PPC on Social Media Platforms: Comparing Your Options

By now, most of us are familiar with Google Adwords and its massive hold on PPC (Pay Per Click) advertising. But did you know that Facebook, Twitter, and LinkedIn also have their own PPC programs? Broadening your ability to target your social media ads to specific audiences can be easily achieved if you’re armed with …

Instagram and Your Small Business

Instagram is a photo-sharing social network that has grown to be increasingly popular, particularly among younger generations. Compared to other social networks, Instagram may appear to have limited potential due to its heavy focus on beautiful images, few video capabilities, and users preferring little to no text. The truth is, though, that these restrictions make …