How much dark matter passes through our body?

What if we told you that, One of the most  mysterious and abundant substances in our universe  is passing through our body every second.  You might have guessed it by now and yes it’s Dark Matter! The reality that we  see today– planets, stars, galaxies etc.


Make only 5% of the entire universe. The  rest is Dark Matter and Dark Energy. And it is passing through our bodies constantly.  But how much? Does it have any effect on us?


We will answer these questions  and more in this article!


If you are here watching this video, it means you  are passionately curious about human spaceflight and the mysteries of the universe.


We constantly  strive to make videos that excite a curious person like you, so subscribe now and press the  bell notification. Back to our Dark matter now!


Our universe, despite all the planets, galaxies,  stars and more doesn’t quite add up. If we look at our Galaxy, The Milky Way, it doesn’t have enough  mass to hold all star systems together in the form  of a spiral galaxy? But still it does, How so? The  same happens at the largest of scales, we find the same story everywhere we look. There isn’t enough  matter to account for the gravitational effects that we observe.


So what might be causing the  stars and planets in galaxies to stick together?  


To answer this scientists came  up with the term- Dark Matter.



What is dark matter?

‘Dark’ because we cannot see it, we are just  able to observe its effects. It is dark, which means it is not visible in the form of stars  and planets. Observations show that the universe contains far too little visible matter to account  for the 27 percent required by the observations.


Second, it is not in the form of dark clouds of  ordinary matter, which is composed of particles known as baryons. We know this because we  can detect baryonic clouds by measuring the absorption of radiation passing through them  and we have found that it doesn’t react with any  electromagnetic radiation.


Third, dark matter  is not antimatter because we do not see the distinctive gamma rays produced when antimatter  collides with matter.

Today we know that Dark  matter is present in almost all galaxies, and is  the explanation for the hidden matter in galaxies.  We have confirmed the presence of Dark matter  by a process called gravitational lensing.


Since Astronomers cannot directly see Dark  Matter, they detect its presence by observing how the gravity of massive galaxy clusters with  a large amount of dark matter, bends and distorts  the light of more distant galaxies located  behind them. Matter clumps together forming large galaxies, large galaxy clusters and eventually us.  Without dark matter we wouldn’t be here. Without


the presence of about five times as much matter as  protons, neutrons, and electrons can account for,  none of this would be possible. Our Universe  requires dark matter for proper functioning.


And if Dark matter is real, that means our milky  way also has a Dark matter halo, and some of that  matter should pass through the Solar System, earth  and even you. But how much? Let’s take a look.


In the early universe, everything was hot, dense  and more uniform than it is today. Back in the  young Universe, everything was hotter, denser,  and more uniform than it is today. Early on, there were areas of slightly higher-than-average  density, indicating a greater-than-average amount of matter. Gravitation works to  attract more matter into such a region, but radiation pushes that matter back out.  If only normal matter and its constituent


particles were to go with this radiation,  the galaxies and galaxy clusters that we see today would be extremely different from what we  observe today. If all we had was normal matter and its constituent particles to go with this  radiation, the galaxies and galaxy clusters that exist today would be vastly different from what  we observe.

Dark matter implies that every large structure in our universe, such as a galaxy or  a galaxy cluster, will be surrounded by a large, diffuse halo of dark matter. Normal matter will  congregate in the inner reaches of each galaxy, because normal matter can collide and  interact with both itself and radiation.


Dark matter, on the other hand, simply passes  through everything: itself, normal matter, photons, and so on. Dark Matter particles have  no way to lose the large momentum they start off with and only interact gravitationally. Each  dark matter particle may have passed through the galactic center only a dozen times till the  present day in the entire history of our Universe.


On the largest of scales, the Universe is  dominated by Dark Matter. But where we live, just 25,000 light years from the center of the  Milky way, normal matter is more dominant than Dark matter. That situation is considerably worse  here on Earth, in our Solar System, than it is in interstellar space.


The density of a human being  is equivalent to that of water: 1000 kilogrammes per cubic meter (kg/m3). If we take a look at  the most realistic simulations that we can come up with, the local density of Dark matter where we  are is even less: about 10-21 kg/m3. If we added up all the dark matter within all the people on  Earth at any given time, it would amount to less than a single nanogram.


If you added up all the  dark matter in the Solar System, all the way out to Neptune’s orbit, it would only amount to around  1017 kilograms: the mass of a moderately big asteroid. And because it doesn’t have interactions  like normal matter, it doesn’t move with the solar system. Not only that, it doesn’t orbit the  sun, doesn’t stay in a plane, doesn’t move around the other stars or the galactic center,  or even revolve around the Milky Way’s disk. Simply put, Dark Matter moves under the influence  of gravity, relative to earth at very high speeds! In other words, this matter moves  under the influence of gravity, relative to Earth, at pretty rapid speeds!


How much dark matter passes through you?


If you want to know how much dark matter passes through you in a given amount of  time, all you need are four numbers that you can multiply together.

They are:

  1. the density of dark matter,
  2. the surface area of a human being that the dark matter can hit,
  3. the speed of the dark matter,
  4. and the amount of time


you want to know the answer for. Once we’ve estimated the dark matter density — and we already have it, at  10-21 kg/m3 — we can get the answer right away. The surface area of a typical human is  1.7 square meters.


Since the dark matter comes in at a random angle, we can do a quick  calculation and find a good estimate for the area the dark matter “sees” is more like 0.6 m2. Our Solar System orbits the galactic center at speeds of around 200 km/s, but infalling dark  matter should be moving relatively quicker: closer to 350 km/s. All told, that  means dark matter moves, relative to a human on Earth, at a speed of around 400 km/s.


And we can do this for whatever times we want: every second, over the course of a year,  or over a typical (80 year) human lifetime. Even though, at any given instant, there’s only  around 10-22 kilograms of dark matter inside you, much larger amounts are  constantly passing through you.


Every second, you’ll experience  about 2.5 × 10-16 kilograms of dark matter passing through your body. Every year, approximately 10-8 kilograms of dark matter move through you. And over the course of a human lifetime, a total of just under 1 milligram of  dark matter has passed through you.


What might seem like a minuscule amount really  does add up over a long enough period of time. The fact that these numbers are as large  as they are not only teaches us something about our bodies and what’s in them, but how  we might dream of searching for dark matter. Whether it’s made of extraordinarily low-mass or  high-mass particles, we know the amount of dark matter mass that passes through not just a human,  but any detector of a given volume.


If we presume to know the mass of dark matter, we can calculate  the number of particles that go through anything. For decades, now, we’ve been building larger  and more sensitive detectors, attempting to probe whatever minuscule interactions might  exist between dark matter and normal matter.


The most advanced detectors today use atoms  with large nuclei in extremely large masses, looking for signs of a recoil or other  interaction. And so far, all the direct detection techniques have come up empty. Dark matter, to the best of our knowledge, is out there in all directions.


It may be invisible to  our eyes, but we can feel its gravitational force. It passes through all the matter in  the Universe, including human beings, as though it weren’t there at all.  There are, to the best of our knowledge, no collisions or interactions other  than its effects on curving spacetime. It doesn’t clump, cluster, or form  structure like dark atoms or molecules. And yet, if it has even the tiniest hint  of an ability to collide with either normal matter or radiation, we’ll be able to  detect it.


Over the course of your life, about a milligram of dark matter will have  passed through your body. If even one dark matter particle interacts with one proton or electron  in your body, we’ll have a chance. When it comes to dark matter — one of the Universe’s deepest  mysteries — it’s hard to ask for anything more.


The human race is not the fastest species of all. However, our technology has allowed us to build vehicles that help us overcome the speed of any living being. We have cars faster than a cheetah, planes faster than a falcon, and boats faster than a sailfish.
However, all those vehicles pale in speed if we compare them with the fastest devices that humanity has created, the spacecraft. Let’s go!


When we talk about spacecraft, there is always a confusion regarding what is classified as a “Spaceship,”. To clarify, a spacecraft is any technological device created by humanity designed to work in space. Suppose an eccentric billionaire with his space agency will send one of his luxurious electric cars into space.
In that case, this car cannot be considered a spaceship since it was not initially designed to work in space.
A spacecraft could not necessarily carry humans inside, the spaceships are classified ships into two types; firstly, we have crewed spacecraft, those that can carry humans inside, and secondly, uncrewed ships, those that cannot carry humans inside.
In this second place, we have artificial satellites and space probes. The difference between one and the other is that artificial satellites are designed to have a stable orbit around a celestial body such as a planet or a natural satellite.
While the space probes are designed to fulfill exploration missions in which they will travel throughout the solar system passing through several planets, and will not remain permanently orbiting any celestial body. The latter, the space exploration probes, are the ones that register the highest speeds.


This is because crewed spacecraft must carry out their acceleration solely using human technology, while probes use a fuel-free acceleration system known as “Gravitational Assist.”
Gravitational assistance consists of harnessing the gravitational pull force of a celestial body to accelerate or propel a craft using only the thrust of gravity.
So far, crewed spacecraft have not been able to make the most of this as humans not have been sent beyond the moon, although a spacecraft has managed to reach very high speeds only with human technology. Space exploration probes can use this method to accelerate and propel themselves faster and faster, so the seven fastest spacecraft.

7 . Rosetta probe │ 30 km/s (108,000 Km/h)

The Rosetta space exploration probe was a European Space Agency (ESA) mission launched on March 2, 2004. Rosetta’s mission consisted of orbiting comet 67P/Churiumov-Guerasimenko and placing a lander called Philae on its surface, which would study the comet’s surface.
The probe was divided into two parts, the orbiter and the lander; both parts carried scientific instruments that included various specialized spectrometers to analyze the internal structure and surface of the comet, as well as the coma that surrounds it.
The need for fuel savings forced him to plan a complex flight path that included three flybys to Earth and one to Mars to obtain gravitational assistance, which allowed him to gain speed at each turn and thus reach the distant orbit of the target comet.
Thanks to gravitational assists and ten years of millimetrically planned trajectories, Rosetta reached 108,000 km/h and maintained them between November 2009 and August 2014.

6. Galileo Mission │ 48 km/s (172,800 km/h)

The Galileo space mission was a NASA mission that aimed to explore the planet Jupiter; the mission consisted of an orbiter, and a planetary insertion probe explicitly made to enter the dense clouds of Jupiter and not return.
On December 7, 1995, the planetary insertion probe penetrated Jupiter’s dense clouds, coming into contact with the gaseous planet’s atmosphere at 172,800 km/h (48 km/s).
The probe underwent a brutal deceleration of 228 g, and the temperature of the heat shield reached 16,000º C. It was submerged about 200 kilometers inside the Jovian atmosphere until high pressures and temperatures destroyed it. But fortunately, it managed to transmit the necessary data about the chemical composition and meteorological activity of Jupiter.
The probe weighed about 320 kg and measured approximately 1.3 m. It was also protected by a heat shield capable of withstanding the high temperatures produced at the entrance into Jupiter’s. Upper atmosphere at speeds of up to 69 km/s (250,000 km/h).
The orbiter remained operational, collecting scientific data from Jupiter’s atmosphere, magnetic field, ring system, and main satellites, such as Io and Europa until the mission ended in 2003.
Thanks to this, the Galileo mission contributed substantially to our knowledge of the planet Jupiter and its system of rings and moons. In particular, the structures observed on Europa’s icy surface suggest the existence of a subsurface ocean of liquid water, with critical astrobiological connotations.
Currently, due to the discoveries of the Galileo mission, it is thought that under the dense ice of the natural satellite Europa could exist aquatic living beings feeding on the organic compounds that eject marine volcanoes.

5. Juno probe │ 61.7 km/s (222,120 km/h)

Juno is a space exploration probe dedicated to studying the planet Jupiter. This probe is part of NASA’s New Frontiers space program.
New Frontiers consists of a series of space exploration missions conducted by NASA to investigate several planets in the solar system, including Jupiter, Venus, and the dwarf planet Pluto.
The Juno probe is one of these missions. Juno is designed to study the Jupiter atmosphere, its origin, structure, and evolution within the solar system and thus better understand its formation. Its main functions are to create a study and map of gravity in its magnetic fields and the auroras of Jupiter and its magnetosphere.
It will also study clues about the planet’s formation, core, water present in the atmosphere, mass, and winds, which can reach speeds of up to 618 kilometers per hour (384 mph).
After five years of travel in 2016 and more than 2800 million kilometers, the Juno probe arrived at Jupiter on July 5, 2016. Before starting the braking engines, Juno was accelerated by Jupiter’s immense gravitational field, reaching the incredible speed of 265,540 km/h concerning Earth. That is, 0.02% of the speed of light! It subsequently reduced its speed to just 1951 km/h.

4. VeGa Probe 1 │ 79.2 km/s (285 120 km/h)

The VeGa 1 and VeGa 2 probes were two space exploration probes launched by the USSR in 1984; these had the objective of exploring the planet Venus and Halley’s Comet; both probes were part of the project called “Halley Navy” that had as its primary objective to explore Halley’s Comet the last time it approached Earth in 1986.
The VeGa 1 probe passed 8,890 kilometers from the nucleus of Halley’s comet in 1986 at a staggering speed of 285,120 km/h (79.2 km/s) relative to the comet itself. This is the highest speed at which a spacecraft has flown over a body of the solar system without braking.
Vega 1 made its closest approach to the nucleus of Halley’s Comet on March 6, 1986, just 8,890 kilometers away. During the approach, the physical parameters of the nucleus, such as the dimensions, shape, temperature, and properties of the surface, were measured, as well as the structure and dynamics of the coma and the composition of the gas near the nucleus; this information has been key to understanding the nature of the comet.

3. Helios Probe 1 │ 96.2 km/s (346 320 km/h)

Helios was the name of two space probes built and operated by the Federal Republic of Germany and the United States in the mid-1970s. The mission of both probes was to study the influence of the Sun on the interplanetary environment. Helios 1 was launched on December 10, 1974, from Cape Canaveral Space Launch Complex No. 41 aboard a Titan IIIE Centaur rocket.
Both probes entered very eccentric orbits, with aphelion at almost one Astronomical Unit and perihelion at only 0.3 AU, less distant from the Sun than Mercury. It recalls that solar system bodies orbit the Sun in trajectories that are not circular but elliptical, so that their distance is variable, which means that there is a point in the trajectory where they are closest to the Sun (Perihelion) and another where they are farther away (Aphelion). Satellites and probes also follow this pattern.
The Helios probes were, for many years, the fastest objects built by humanity as theytook advantage of the gravitational assistance provided by the Sun. Thus, on December 5, 1980, the Helios 1 probe reached 346,320 km/h (96.2 km/s), becoming the fastest spacecraft.

2. Helios Probe 2 │ 98.9 km/s (356,040 km/h)

In 1989 when Helios 2 was already out of service, on one of its approaches to the Sun, it managed to reach the staggering speed of 356,040 km/h (98.9 km/s), narrowly surpassing the speed of its sister Helios 1. The Helios probes were built for a lifespan of 18 months and completed their main missions in the early 1980s, although they continued to send valuable data until 1989.
They can no longer send data to Earth, it is known that they continue to orbit the Sun much closer than Mercury is, but since they do not receive any signal from them, their locations are unknown.

1. Parker Probe │ 163 km/s (587.00 km/h)

The Parker probe is the first device created by the human race that will fly over the solar corona; part of its mission is to study the structure and dynamics of the magnetic field of the solar corona, one of the most enigmatic areas for astronomers. The mission designed for the Parker Solar Probe uses repeated gravity assists from Venus to decrease its orbital perihelion to pass multiple times through the Sun and approach a distance of 6 million km, which is a lot if we consider that the average distance from the Earth to the Sun is 150 million kilometers.
Like the rest of the spacecraft we have talked about in this video, the Parker probe uses gravitational assistance to gain speed. Like the Helios probes, this speed is increased due to the strong gravitational attraction of the Sun.
In 2021, during its tenth flyby around the Sun, the probe took advantage of gravitational assistance and its closest approach to the Sun to gain a speed of 587,000 km / h, that is, 163 km / s, so you have an idea of how fast it is, with this speed you could travel from the city of London to New York City in approximately 35 seconds.
This is quite a milestone for human technology since, for the first time in history, we are reaching speeds that represent a good fraction of the speed of light, which gives us a light of hope to make longer journeys increasingly in reasonable periods.
It also means a lot to the engineers who managed to design an apparatus capable of withstanding the extreme temperatures that occur in the areas near the Sun without suffering damage to the electronic systems responsible for collecting all the information.
For now, the Parker probe still has a couple of flybys around the Sun and is expected to reach the staggering speed of 700,000 km/h at its closest approach; we will soon see if Parker can break his record and definitively become the fastest object ever created by humanity.
Until now all the fastest spacecraft have used gravitational assistance to reach such amazing speeds, the only disadvantage of this method is that to achieve these speeds it is necessary for the ships to pass through 2 or more celestial bodies that accelerate them with their gravity and this takes a long time, months or years.
Astronauts they cannot withstand so much time in space since weightlessness seriously affects our bodies, if we want to reach those speeds with manned spacecraft we will have to use methods that do not take years. Would you like to know which are the fastest ships that do not use gravitational assistance to reach high speeds and that are accelerated using only human technology?

Three Benefits of Owning a Digital Watch

A digital watch is an electronic device that displays time digitally. It has many advantages, which you should know about before buying one. A digital watch is more accurate than analog watches and is more accurate than a normal watch. It has no hands and can tell you the time without the aid of a clock. In addition to being more convenient, these watches have more attractive designs. Here are three benefits of owning a modern and fashionable model.

A digital watch is a practical piece of equipment with numerous features. Compared to analog watches, they can be rugged, and stylish. Despite their high-tech capabilities, a digital watch can be a great addition to your wardrobe or your style. For a rugged look, you can choose a sports model. You can use these models for a variety of activities. They are also suitable for people who are active and enjoy the outdoors.

A digital watch is a smart and convenient way to track physical activity. Its lightweight design and easy-to-use features make it the ideal accessory for everyday use. They are also water-resistant to a depth of 10 meters. There are also some brands that make great digital watches, such as Tissot and Casio. They are among the top brands when it comes to functionality. A good digital watch is a necessity for anyone looking to increase their fitness and improve their overall health.

A digital watch is also a great way to show the time. They have digital displays that make it easier to tell time. The display uses numbers instead of hand-written numbers, so it is easier to understand and use than a traditional analog watch. Some people prefer the look of a digital watch over an analog one, but there is something for everyone in this case. There is even an Apple watch for the fashion-conscious! So, if you’re looking for a new watch, go ahead and buy a digital one today.

A digital watch is a smartwatch that is tech-savvy and multi-featured. It’s a great tool for people who are active and want to keep track of their workouts. It also records the time and distance traveled. It’s a great tool for goal setting. This can be used to track your progress. A digital watch can also help you set goals and track your progress. It can be a great gift for someone who loves sports.

The digital watch first made its appearance in the 1970s. The Hamilton Pulsar watch was designed to suggest space-age technology. Its name was derived from the pulsar star, which was discovered in 1973. The pulsar’s accuracy was unmatched, and the designer was keen to create a masterpiece that was as beautiful as it was useful. A modern analog watch can tell time without an analog watch. So, a smartwatch will always be an excellent gift for a loved one.

An electronic watch is often called a digital watch if it uses an LCD screen. The screen on a digital watch is usually a touchscreen and uses a light-colored background. An analog clock will be impossible to read in direct sunlight. But an electronic watch is not limited to this technology. It can be recharged through solar power. A digital clock is more accurate than analog watches, which is why it is a good investment. You can make it last for years!

A digital watch is a timepiece that uses magnetic signals to tell time. It has no analog mechanism and can be wound with a crown. The digital watch is similar to an analog one. An analog watch has a small knob called a crown. It is convenient to use. Some mechanical watches have a left-hand drive. These are called “destro” watches. A digital watch has buttons and a push-button.

A digital watch has an LCD screen, unlike an analog one. It can display the time in a wide variety of ways, including time zones, date, and a calendar. A digital watch is similar to a quartz watch, but it uses electronic-quartz oscillation timekeeping and a digitized display. A battery-powered digital-watch is usually a temporary timepiece, but AC-powered ones are more reliable. This type of watch is also more versatile than an analog one.

Windows Versus Linux Hosting

A common topic that is confusing to many people looking to buy web hosting is Windows and Linux hosting options. What’s the difference? Is there even a difference? After reading this post, you should have a clearer understanding of what it’s all about.

First Up: A Common Misconception

Don’t let the operating system you’re using on your computer confuse you. Whether you have a PC with Windows or Linux or a Mac running OS X won’t matter when it comes to choosing your web hosting. Windows or Linux hosting specifically refers to the server that your site will be hosted on by your web hosting provider. Both types of servers can interact with any computer via web interface or file transfer protocol programs.

So What’s Different?

The big difference is obviously the operating system. A Windows server runs on the Windows operating system, while Linux servers run various versions of the open source Linux operating system. If you plan on building a website using Microsoft proprietary software (such as, or Access databases), Windows hosting is the way to go. However, Linux has matching solutions for every type of Microsoft server-side software, so don’t think you’re selling yourself short by choosing Linux. In fact, due to the open source nature of Linux, there is often more software available for Linux hosting than for Windows.

Security, Costs, and Performance

Some argue that Windows is more vulnerable to attacks since its the largest operating system and hackers spend the most time on Windows looking for vulnerabilities. Others make the counter-argument that Linux is less secure because it’s the most common server operating system. Both opinions are equal parts right and wrong. In reality, both Windows and Linux servers are regularly updated to prevent vulnerabilities and protect your website. Good web hosts are constantly updating software to keep servers secure.

As far as costs go, once again the open source factor comes into play. Many sites (including offer Linux hosting at a slightly cheaper price than Windows hosting simply because Windows is more expensive to implement. Windows is proprietary software and as such they charge higher prices for web solutions and server software. Paying less as a hosting customer for Linux doesn’t mean you’re getting less.

Performance-wise, Linux often has a slight edge because Windows is billed as an “all in one” solution, whereas Linux is very minimal and flexible with the ability to build onto the operating system.

It’s all About Your Needs

When it comes down to it, the differences between Windows and Linux hosting are relatively minor, but those small differences can be important depending on what you plan to do with your web hosting. From a customer usage standpoint, the software that comes with a hosting plan is one of the most important things to look at. Each hosting provider packages different software and services with their hosting, so look carefully at the details of your hosting package.

When comparing the Linux and Windows packages, our hosting is very similar for both types, but one difference is that each uses a different Perl Distribution. If you’re not familiar with Perl, then there’s almost zero chance this difference will matter to you. However, if it does, you’ll want to know about the difference before you make your choice.

Other hosting providers may have bigger differences between their Windows and Linux offerings, so make sure to spend some time looking at the detailed breakdown rather than simply comparing cost, disk space, and bandwidth. Yes, the details can be a little confusing, but in the end doing a little research will be worth it to make sure you have a hosting plan that meets your needs.

We’ve made our Linux and Windows hosting plans very similar to each other and highly compatible with all the common website needs specifically to make life easier for you. All of our plans offer PHP and MySQL databases which are required by many open source applications. We’ve taken things a step further by providing you a complete application vault of software to automatically install on your hosting that includes WordPress, Joomla, Drupal plus much more.

And the Winner is:

As you can probably see, one option doesn’t have a clear advantage over the other. Both options provide stable, reliable web hosting, and the differences are primarily in software. Linux is touted by many as being the more flexible option of the two, which is often the case but depends on the individual hosting provider. Overall, Linux has a slight edge as the default web hosting option. The good news is that if you end up needing to switch between server types, most web hosting companies will help you do so. As a whole, worry more about who you’re choosing as a web host and the software options they provide than about whether you’re picking Linux or Windows hosting.

Are You Master of Your Online Domain?

The importance of having a presence online continues to increase, but how to establish and maintain that presence is changing rapidly. New social networks are popping up all over the internet, and being active on the major social networks online is an important way to make sure you can be found, whether you’re an online business, a blogger, a job hunter, or just an involved web user. However, many people are missing out on the fundamentals of having a robust presence online. Here are some important tips to consider:

Joe Smith? You’re Not Alone

Unless you’re lucky enough to have a completely unique name or organization name, you’ve got competition online whether you know it or not. If you’re a “Joe Smith” or another common name, there are many other Joe Smiths out there that also want to be found online, and they compete with you as far as search engine rankings and on social networks using the same name. There’s also a good chance that at least one of them is semi-famous. How do you make yourself stand out from the crowd? Read on.

A Domain is Still Home Base

The newest social network might be getting all the buzz and attention from media and blogs, but the best method of establishing an online presence is still owning your own domain. Buy yourself your domain name – if is available, snap it up! If the .COM isn’t available, you’ve got many other solid choices such as .NET, .ORG, or .ME.

What to do with your Domain

Owning your personal domain name is a big step towards being visible online. However, the driving force behind being found online is content. If you have a domain name but it isn’t associated with a website, you won’t get very far. Search engines and social networks alike both value new and fresh content and quality link to that content. A static website is a good start, but depending on your needs a blog can be a better choice. WordPress is the most popular blogging platform available, and you can install it on your own hosting for free! We actually offer an automatic installation of WordPress from our application vault for hosting customers – making it even easier for you to get started. WordPress is great for everyone from beginners to power-users, because it doesn’t require coding or HTML knowledge, and it has a great intuitive user interface. WordPress is such a versatile platform, it even powers this blog:


With the growing number of social networks and websites that you can choose to have a presence on, it can be important to have a home base to link back to. Think of it as the backbone of your online nervous system.

Expanding Outward to Draw Others in

With the proliferation of social networks has come the ability to be in many places at once online. The downside here is that only being in one place online is becoming increasingly ineffective. Creating a profile on Twitter, Facebook, and LinkedIn is a great start. These are some of the biggest social networks, and they’re all great for connecting, sharing information and content, and being visible online. There’s more to each of these networks than could be explained in one blog post, but they’re all very intuitive, and the best way to learn them is to dive right in and set up a profile.

If you’re already on the major social networks, consider some others that may be relevant to your interests:

  • Flickr – A social network for sharing photos
  • Dopplr – Share your travels online
  • Yelp – Food buff? Review your favorite restaurants
  • Youtube or Vimeo – Share your videos

Search is still what drives a vast majority of online traffic, so page 1 search rankings for the major search engines are key to getting noticed. If you’ve got a common name, this can be difficult. This is where having your own domain comes in. Having or similar, among other factors, will help you rank high in search engines. Those social networks can also be a great way to rank well for your name. Having ranks well organically and you just might see your Twitter account jump up the search rankings. If you’ve got a rare name, we challenge you to dominate the search rankings for your name!

If all else fails, Google has extended you a great olive branch with Google Public Profiles. You can create a basic profile in Google that will automatically show up at the bottom of page 1 search results for your name.


End Result: Own Your Brand Online

The internet has undergone a huge mentality shift since the early 2000s. In the early days of the internet, privacy was the norm. Unless you were creating an online business, many people preferred to be anonymous and hidden from the public eye. Now with the growth of the social web, being visible online can be important for a variety of reasons. Job hunting, connecting with friends, sharing media, scheduling events, participating in organizations, and creating new connections can all be aided by being present and active online. If you’re new to social networking online, take your time to learn what you’re doing rather than diving in headfirst, but now is most certainly the time to get your feet wet.

You’ve Installed a WordPress Blog – Now What?

If you’ve spent much time online looking to build a blog, create a personal website, or find a content management system, you’ve undoubtedly heard of WordPress. While WordPress has been around for a while, its popularity as a website and blogging platform has grown immensely in the last year thanks to new versions 5.8 and 5.9. These latest releases added a great deal of new functionality and truly developed WordPress into a state-of-the-art blogging platform and content management system.

It doesn’t hurt that WordPress is free, either. It is an open-source publishing platform, which means that developers have full access to creating their own customizations and additions to the platform’s functionality. This results in benefits for you, the end-user because there is a great deal of customization available for your WordPress site for free or at a low cost.

WordPress is a great choice if you’re looking to start a blog or if you want to create an attractive website without having much knowledge of HTML or other web languages. There is a wealth of information available about installing WordPress on your own domain to be found, and many companies ( included) provide an automatic installation option. With, you’ve got two options for installation. You can use our application vault to do an auto-install of WordPress (recommended for novice users) or you can do the famous 5 minutes WordPress Manual Installation (the best choice for experienced users).

The installation is usually fairly straightforward, even when done manually. What to do once you’ve got WordPress installed may not immediately be quite as apparent. The rest of this post will explore the best ways to make WordPress work for you as a complete content management system.

Why WordPress?

WordPress is most commonly known as a blogging platform, and that’s still its primary function for most users. However, WordPress can be used as a complete content management system – that is, a database-driven website that uses the coding language PHP to produce dynamic web pages (as opposed to static unchanging pages written using HTML). A great example of the ability to use WordPress for a complete website can be found being used by our friends over at Sprout.

By using PHP, WordPress serves dynamic content that is created from information stored in databases. This allows things such as blog posts, pages, and sidebar elements to be pulled into a template that is specified by basic files utilized by all the pages it creates. WordPress has become a popular CMS primarily because of its straightforward, easy-to-learn user interface combined with the flexibility to customize your sites using it.

Using WordPress

The WordPress Dashboard is your control interface for editing all aspects of your blog. You access your dashboard directly through your web browser just like a website. It’s arranged with links on the left to all the important sections of content control, a quick-post box on the right, and an overview of posts, comments, and other pertinent information.

When editing a post or a page, it’s as simple as using a document editor similar to Microsoft Word. You can write in various styles of text, import images, and media, and align everything as you please.

The basic settings for WordPress are vast and let you control every aspect of your site, but for the most part, are simple to understand.

Where to Start

You’ll find that your fresh installation of WordPress comes with a default theme. You can start writing and adding content to your site using this theme, but you’ll quickly find yourself wanting something more interesting.

Luckily, customized WordPress themes abound, and many (if not most) are free! Head over to the WordPress Themes Directory or search for themes under the “Appearance” tab in your dashboard and find one you like. Installation is simple either by direct installation through your dashboard or by uploading a .zip file to your server.

If you can’t find something that meets your needs at, there are plenty of other places to find excellent themes as well. A few of the best include Smashing Magazine,, and Natty WP.

If you find a theme you like for your blog or website and later change it, you’re completely in luck. Because WordPress is a content management system, themes are mostly interchangeable and you can change themes without having to significantly modify any content.

Once you’re familiar with WordPress, you can even jump into the Theme Editor in the WordPress interface and try your hand at editing your theme using basic PHP and CSS if you’re feeling adventurous.

You can go as far as creating an entire theme from scratch if you take the time to learn PHP and CSS. Don’t worry though, you don’t need any coding knowledge to create a WordPress site that looks great straight out of the box.

Customize and Widgetize

Just like there are numerous custom themes available for WordPress, there are also thousands of add-ons and plugins available to add functionality to your site. There are plugins for everything from weather sidebar widgets to post popularity ranking to poll functionality to post feature galleries like the one we use on the main page of this blog. Check out the WordPress Plugin Directory to get a sense of all the different plugins that exist to make WordPress even more useful.

Here are a few of the best WordPress Plugins that we’d recommend for every WordPress blog:

Akismet – Akismet comes with every WordPress installation, and once you’ve gone through the simple setup process, it blocks the majority of spam comments your blog would otherwise receive.

All-In-One SEO Pack – Improve your site’s search engine rankings by customizing your titles, meta content, and more for your posts and pages.

Google Analyticator – Integrate your site with Google Analytics to learn more about who your visitors are.

Sociable – Add links to all the major social media and social bookmarking sites such as Twitter, Facebook, and Digg to your posts.

See Results

There are unlimited options to what you can do using WordPress. It’s a great option if you’re looking to create a website without knowledge of coding, and can get you started with a great-looking blog or website quickly. If you’ve never tried WordPress before, give it a shot. You’ll be surprised how easy and intuitive it is to use. Here are a few examples of great uses for WordPress:

Four Quick & Easy Ways To Update Your Website

If your site is looking a little tired, and resources are too tight for a complete overhaul, start with one of these inexpensive ways to make updates to your pages.

Customer Testimonials Page

A customer testimonials page is obviously not appropriate for every site. But if you’re running an online business, testimonials not only provide unbiased insight into the services that you offer, but give glimpses into the diversity of the customers you are attracting. Another option is a customer spotlights page, featuring a descriptive blurb and picture on a long-time user of your services.

Grow Your Newsletter/Email List

This one does not technically fall under the “updating your website” umbrella, but it’s an important, relatively easy way to show your growth as a brand if you don’t have the resources to conduct a complete redesign. Your customers want to hear from you. And sending newsletters and emails makes it much easier to get your content out there to them, instead of your customers looking for it on your site. Three ways to grow your subscriber list:

Make it easy to subscribe: Include an opt-in box on the homepage of your site. Follow up with a new welcome email and offer an incentive (for example, a 10% off coupon).
Social Media: Add an email opt-in to your Facebook, Twitter, and Google+ pages. It can be as basic as requesting a first name and email address.
Don’t Forget: If you want to engage and grow your list, you’ll need to continuously provide new content, relevant articles, and limited-time, email exclusive offers.

Revise Your “About” Page

When was the last time you updated your “about” section? Is your contact information (phone number and email address) up to date? It may sound like tedious work, but your about page adds depth- it puts a name, a face, and a location to your site which adds credibility and trustworthiness. Try posting a picture of your team, or if your website is an extension of a brick and mortar business, add a photo of your storefront. An “About” page is where you should tell your story – how your idea or business was developed. Keep the structure relaxed and give it a voice.

Q&A Section

Are you receiving the same questions and inquiries over and over? It might be time to consider a question and answer section, which will save both you and your site’s visitors some time. Develop a list of common questions and spend some time curating answers. After a while, you’ll find yourself spending less time responding to inquiries, and more time focused on growing your business.

What do you think? We want to hear from you. Plan to implement any of these ideas on your own site? Leave a comment in the section below.

Three Awesome Ways to Drive More Traffic to Your Small Business Site

With the increasing popularity of review sites such as Yelp and Google Places, small businesses are at risk of being criticized in both offline and online communities. This is why it’s crucial to understand the basic principles of good website design to attract the right customers to your page and to maintain a strong online presence.

Where do you start? There are quite a few common mistakes small business owners don’t realize they’re making until it’s too late. We’ve chosen to focus on three important tips to get you started.

1. Web Design is not an Art

Do you know whether visitors tend to favor the right or left side of a website? Service tools such as CrazyEgg allow you to track where and what users click on your site. There are times when users might try to click things that you haven’t made clickable. For instance, you might have a banner at the top of your page displaying your logo that stays static on every page your users visit. However, many times the user may click the banner thinking it will take them back to your homepage when all you have is a discreet “home” button underneath the banner. Mouse movement heatmaps will help you successfully decide which layout works best for visitors.

It’s important to strategically design your website because you aren’t simply designing a user interface that looks good. You’re creating a functional site that allows users to better understand your organization’s mission in a clean, organized way.

2. Know Your Audience

If you think anyone with an Internet connection wants to access your site, you’re wrong. It’s crucial to determine who your audience is. In order to do this, figure out which demographic would most likely visit your site. Take into account gender, age, profession, and most importantly, technical competency. Do you have an active Facebook page for your organization? Take a look at the demographics on that page to help you determine who’s most likely visiting your site.

Demographic data is great to have in order to focus your site’s design and content. For example, a social networking website for a younger audience needs a different layout than that of a health and nutrition site. If you know your users are mostly older and less tech savvy, easy to read text and usability should be the key focus.

3. Measure Your Results

Once you have an idea of your audience, start tracking different kinds of data to market your product, service, or organization directly to them. In order to measure your results, it’s important to learn how to effectively utilize analytics tools. Small businesses can easily turn to Google Analytics to track traffic data and much more. For the busy small business owner, Google Analytics gives access to both general statistics and comprehensive reports along with basic specifications, like how many visitors you’re getting, and lets you refine your information based on date range. This is helpful when strategizing the time of day to push content live. Maybe most of your traffic is coming from another country or a different time zone. Now, you’ll want to add new products when its 9AM in Delhi, India, say, rather than 9AM in Vancouver, Canada.

Learning the ins and outs of analytics tools like Google Analytics or KissMetrics will help you to learn about your audience and it will help you figure out effective marketing strategies to maintain those users as well as bring in new traffic through external sources.

Your Business and Daily Deal Sites – Is It Worth It?

While daily deal sites promise more traffic and more sales, they don’t warn you of the drawbacks of “quick fixes.” While a bump in revenue may seem great, there are limits to the effectiveness of sites like Groupon, Google Offers, and Living Social.

You should do your research beforehand. What is your business’s demographic? A target audience will vary from brand to brand, but one thing will remain the same – a business wants (and needs) customers that will continue to use its products or services more than once.

Let’s cut right to it – much of the traffic your site will see from a daily deal promotion will not come from customers who will make repeat purchases and remain loyal. Daily deal transactions are more likely to come from people looking for a quick discount on an item or service they are interested in, regardless of who is offering it. After that need is fulfilled, the chances of them making a repeat purchase with you drop significantly. According to a 2021 Rice University study[1], which surveyed 641 businesses, daily deals converted only one-third (that’s 33 percent) of new customers to repeat purchasers.

A daily deal site can easily bring in new customers, but the hard part is getting those new customers to return and to bring their friends with them. That is unless you take proactive action to transform these customers into lifetime users.

Below are some best practices to make the most of daily deal sites:

Target the Right Customers.

Research daily deal sites and partner with the one most widely used by the audience you are trying to reach. Ask around first – both online and off. Read reviews (take these reviews with a grain of salt, often they are from angry business owners venting their frustrations), and talk to friends in your industry to gain a better perspective. As of August 2022, the Better Business Bureau had received over 1,000 complaints in just the past year against daily deal sites[2]. It’s up to you to pick a site best aligned with your goals.

Choose an Offer.

Keep in mind daily deal sites will take a commission (sometimes up to 50 percent) on each sale, so while your first instinct may be a bargain-basement price, this is not always the best strategy. What can you realistically offer, factoring in commissions and miscellaneous expenses? You’re trying to make a profit, not take a loss. With the right competitive offer, you’ll see positive results.


If your business offers a tangible product, make sure you have enough in stock. Consider a strategy for filling orders and mailing out packages. If your business is more service-based, and you don’t keep more than one customer support rep. on the payroll to answer emails and take help calls, consider recruiting friends and family to provide extra (free) help.

Collect Contact Information and Follow-up.

When customers place their orders, thank them with a follow-up email and coupon for future purchases (this coupon can be as small as 10% off or free shipping). Invite them to follow you on Twitter and Facebook. If what you’re selling involves installation or set-up, a follow-up call to offer support and answer questions brands your business as one that cares about its customers.

Introduce a Loyalty Program.

Incentivize repeat purchases with a loyalty program. Reward points, exclusive discounts, and freebies with purchase are all great ways to motivate customers to continue using your services. If your product is more of a one-off thing, consider a referral program. If a customer recommends a friend who makes a purchase, send the customer a $10 gift card (for example) as a way to show your appreciation.

Ultimately, going with a daily deal site is a risk, but one that can be highly rewarding if you plan it right. Using a daily deal site is just like any new business partnership, and due diligence is extremely important. With the right strategy and the right research, you’ll see growth and sustained success.

Customer Retention Management – How to Keep Customers Coming Back

Keep Customers Coming Back

We discussed in a recent post how daily deal sites help drive both customers and business, but the real challenge is getting those new customers to remain customers and keep coming back. If you’re an online business it’s up to you to provide not only a great first impression, but continued positive experiences that will keep your clientele loyal.

Below are just a few ideas to help get you started. We’ve tried to include things that are fairly inexpensive (keeping costs down is a big priority when you’re a small business on a budget, or you’re just getting started, or you’re hesitant to spend a lot on an idea that’s unproven). Keep in mind that many times it’s a matter of trial-and-error, and what’s going to work best for your business may not necessarily work for someone else’s.

Tailor Customer Communication & Support

When a customer makes his or her first purchase, it’s not a bad idea to follow-up with a phone call and/or email to offer up help or answer any outstanding questions. Keep track of your customers (the date of their first purchase, the types of products they are buying, how frequently they make purchases, how often they need assistance) and check in with them periodically. Schedule your outreach for times that make sense – when you unveil a new product, our on the anniversary of a customer’s first purchase.

Customer Spotlights

Ask some of your more loyal customers if you can feature them in a “customer spotlight,” which you’ll post on your site, across social media, and maybe even in an email newsletter. There are many different ways that this can be done- in a Q&A format, video submission, or blog post. Sweeten the deal and reward them for their help. Begin slowly, with one or two spotlights a month. We guarantee that within time your customers will begin asking you to be included (instead of you reaching out to them).


Loyalty and referral programs are great to get customers to stick with you because there is something in it for them. This is going to vary from business to business, but create an incentive program that works with what you’re selling. Buy nine, get the tenth one free, tiered discounts, and/or freebies will all encourage repeat purchases. Tweak these based on your different customers (see “tailor customer communication & support” above).

Social Media & Email

Stay active and engaged both on social media and on email. Post frequently and give updates, send out weekly/bi-weekly/monthly email newsletters. Vary your content so that you’re not repeating the same things over and over again – conduct polls, asks questions, run little contests and giveaways. Respond quickly to questions and feedback. Let you’re customers know that you’re there for them!

These are just a few of many tips that your business can use to keep customers coming back.